If you want to sell your products in Spain, but don’t want to invest in opening
an office or managing a sales team, then you only really have one option, and that is to find Sales
Agent or Agents for your products.
The question is how, especially if you don’t speak the language. And even if you
do, the process can be very, very long and complicated.
Contact each of the 75 organization that represent Sales Agents in Spain. Which is
easier said than done due to their limited opening times and the level of English
that is spoken. Probably the best way to describe it is trying to call Ryanair Customer
service line and once you get through you discover that the call centre is based in
If you are lucky enough to speak to someone who can help you, you will
discover that it is extremely difficult to use them as a means of contacting their
Recently, while conducting research for this project I contacted one
college that did offer the possibility of advertising in their
quarterly magazine. When I asked when the next issue was the response was...in
about 6 - 7 months!!!
However, in case you don't believe us we have attached a table with links to
Spain's 75 Sales Agents Colleges. Have fun!!!
We want to make clear that these colleges do have a very important role to
play in negotiating discounts for sales agents and protecting their rights, but as a method of
contacting sales agents we believe that they are not very effective. But even if every college
was effective the problem still remains that to launch a national campaign you have to negotiate
with 75 colleges!!! (Talk about divide and rule!)
2) Advertise in the national press and regional press o through employment web is probably you
second best option. You will get plenty of replies in Spanish for a relatively high costs, but you
advert will most likely not be read by those who are already busy working. In addition, in our
experience those Sales Agents who excel in selling not usually the most technologically
3) Word of mouth – Perhaps one of the best methods of recruitment, but also the
slowest, especially if you have very few contacts in Spain.
4) Call us or email us - we are by
far the cheaper and most effective option!!